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How to Manage Salon During Covid & Boost productivity!
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Published at: 20 Jan 2024

The 6 Fix: Navigating Salon Management During Covid

Navigating salon management during the Covid-19 pandemic is like sailing in uncharted waters. The pandemic has brought unprecedented challenges to the salon industry, affecting productivity and customer retention. According to the National Hair and Beauty Federation, "Nearly 60% of salons reported a decrease in productivity during the pandemic".

The Problem

The salon industry is facing a myriad of problems. Social distancing rules have limited the number of customers that can be served at a time, reducing revenue. Fear of infection has also led to a decrease in footfall. Moreover, increased sanitization requirements have added to operational costs. The result? Lower productivity and profitability.

Market Facts

According to a report by IBISWorld, "Revenue for the Hair and Beauty Salons industry is expected to fall by 12.1% in 2020-21". This decline is mainly due to the Covid-19 pandemic and the associated restrictions. The report also mentions that "many salons are struggling to retain customers during these challenging times".

The Solution

Here are six fixes for navigating salon management during Covid:

  1. Leverage Online Booking: This not only ensures a controlled number of customers at a time but also reduces the risk of infection.
  2. Prioritize Sanitization: Regular cleaning and sanitization can reassure customers about their safety.
  3. Communicate Effectively: Use social media and email marketing to keep customers informed about your safety measures.
  4. Offer Special Deals: Attract customers with special discounts and packages.
  5. Implement Contactless Payment: This reduces the risk of infection and enhances customer convenience.
  6. Embrace Technology: Use salon management software to streamline operations and boost productivity.

Join Bewtee.com

Bewtee.com offers a comprehensive salon management solution that includes features like online booking, WhatsApp marketing, AI salon graphics, review collection, and more. Join Bewtee.com today to boost your salon's customer retention and navigate through these challenging times with ease.

Remember, even in the midst of a pandemic, your salon can thrive with the right strategies and tools. Don't let Covid-19 bring your business down. Rise above the challenge with Bewtee.com.